Rapper MC Daleste, real name Daniel Pellegrine, 20 was shot dead while performing on stage.
Mobile phone footage shows MC Daleste suddenly collapsing after he takes a bullet in the abdomen.
The 20-year-old Brazilian star died in hospital shortly after he was shot during a free gig for 3,000 fans in Campinas, 50 miles north of Sao Paulo, on Saturday.
More than 100,000 people have paid tribute on a memorial page.
The victim's dad Roland Pellegrine said: "He had no enemies. It was envy. Jealousy kills."
New York-based DJ Béco, who is from Sao Paulo, said: "This is one more sad event in a long history of urban violence in Brazil.
"Music should be the peaceful medium that connects us all for good times and for change."
- Sun
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