YouTube to charge viewers
Published: 2013 May 07 21:46:12 (5186 Views)
YouTube is this week set to launch a subscription service for some films, videos and TV shows.
The Google-owned site wants to let up to 50 specialist channels charge as little as £1.28 a month each to access exclusive content.
Bosses say the move gives cable and satellite providers another way to make money rather than advertising.
However, analysts say it risks alienating users who are used to getting free content.
New media expert Olly Mann said: 'There's a problem of distrust and particularly for YouTube there's a danger home-grown producers and presenters who have made a name for themselves on that free platform might migrate elsewhere.
'If YouTube becomes seen as a corporate platform where BBC Worldwide charges you to watch David Attenborough programmes, it may not be seen as such a good place to put a video of your band.'
YouTube last year launched a series of channels with partners such as BBC Worldwide and the Jamie Oliver Food Channel but it is not yet clear which will be included in a subscription service.
A spokeswoman said it had 'nothing to announce at this time' but said a fee-paying service could bring 'even more great content' to users.
Channels are expected to charge for archived material or exclusive previews, using the fees to fund new online-only shows.
Some viewers may also be able to avoid seeing adverts on free films.
- Metro
The Google-owned site wants to let up to 50 specialist channels charge as little as £1.28 a month each to access exclusive content.
Bosses say the move gives cable and satellite providers another way to make money rather than advertising.
However, analysts say it risks alienating users who are used to getting free content.
New media expert Olly Mann said: 'There's a problem of distrust and particularly for YouTube there's a danger home-grown producers and presenters who have made a name for themselves on that free platform might migrate elsewhere.
'If YouTube becomes seen as a corporate platform where BBC Worldwide charges you to watch David Attenborough programmes, it may not be seen as such a good place to put a video of your band.'
YouTube last year launched a series of channels with partners such as BBC Worldwide and the Jamie Oliver Food Channel but it is not yet clear which will be included in a subscription service.
A spokeswoman said it had 'nothing to announce at this time' but said a fee-paying service could bring 'even more great content' to users.
Channels are expected to charge for archived material or exclusive previews, using the fees to fund new online-only shows.
Some viewers may also be able to avoid seeing adverts on free films.
- Metro
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