Companies Clash In Cigarette War

Companies Clash In Cigarette War
Published: 2016 September 05 05:47:14 (1562 Views)



Businessman Simon George Rudland and his company Livera Trading (Pvt) Limited have been barred from packaging and selling cigarettes bearing the brand name "RG" on the Zimbabwean market.

Cigarettes bearing the name "RG" had flooded the market thereby prejudicing the owners of the renowned "Remington Gold" brand that is also shortened as "RG" on the tobacco market.

Savanna Tobacco is the licensed manufacturer and distributor of Remington Gold cigarettes in Zimbabwe.

High Court judge Justice November Mtshiya granted the interdict after a successful application by Tonbridge Assets Limited and Cut Rag Processors, who are the legitimate owners of the trademark.

Addington Chinake represented Tonbridge and Cut Rag while Advocate Thabani Mpofu appeared for Livera Trading, Rudland and Sarah Rudland.

Justice Mtshiya ordered the withdrawal of all such products from the market.

The judge also interdicted the respondents from launching the RG brand in Zimbabwe pending finalization of the dispute.

Livera should also remove its bill- boards, posters and other signs that have the RG logo.

Mr Rudland contends that his company's use of the letters RG was in order because they were his initials.

The judge did not buy his argument saying the same brand had long been built by another cigarettes firm on the same market.

 

- Herald
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